What Happened When Researchers Co-Founded a Startup with AI
This Harvard Business Review article examines a bold experiment in which researchers treated AI as a startup co-founder, exploring its role in decision-making, operations, and creativity. Contact Rojoli Services to discuss how AI partnerships could shape your future of work strategies.
AI is now being positioned as the first hire in startups, taking on strategic roles such as analyst, designer, and even co-founder. This integration allows founders to move quickly from ideation to execution, avoiding traditional hiring delays and enabling leaner teams.
Benefits of AI in Startups
AI helps clarify organizational needs early on by handling ambiguous tasks and producing tangible outputs. This reframing of hiring decisions allows founders to focus on filling gaps that remain after AI has contributed, transforming AI into an economic lever that drives faster iteration and strategic scaling.
The collaboration involved thirty students divided into teams that explored how work can be reimagined when AI is embedded from day one. They were tasked with breaking traditional workflows and building 'Frontier Firm' companies to investigate the future of human-agent collaboration.

What Happened When Researchers Co-Founded a Startup with AI
published by Rojoli Services
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